The Senior Content Writer will produce a wide range of content and copy, from strategy documents, key messages, buyer personas, and positioning statements to blog posts, case studies, ebooks, white papers, landing pages, website copy, email copy, sales collateral and more. Project management skills are critical for this role. You will need to be organised, methodical, and capable of keeping multiple projects ongoing simultaneously. While the role exists primarily within the marketing team, it will also be required to contribute written materials for the content, product, sales and account management teams.
Responsibilities:
Develop and own the annual and quarterly content calendar, including at least one quarterly campaign and one weekly blog post, yearly guides, indexes and reports, among other ongoing necessary written pieces, including media releases, case studies, customer success stories, one-pagers, slide presentation copy, and more Research industry-related topics (combining online sources and internal stakeholder interviews) for the annual and quarterly content calendar Write all blog articles, ebooks, white papers, client success stories, media releases, speaking proposals, one-pagers, and more Write clear marketing copy to promote our products/services Proofread and edit all content before publication and publishing to the company website and social media Build out strategic copy landing pages and website pages Coordinate with marketing and design teams to illustrate articles and create infographics Conduct simple keyword research and use SEO guidelines to increase web traffic and optimise the website Develop copy and content for social media Working with internal stakeholders (service lines and Sales), identifying customers’ needs and gaps in our content and recommending new topics Ensure all-around consistency (style, fonts, images, and tone) Prepare updates of website content and copy as needed, including briefing coordinator to build landing pages as required Conduct media outreach when appropriate for public relations article placement Coordinate interview copy for media outlet requests for publication Qualifications:
5+ years of B2B writing experience preferred Knowledgeable in the fundamentals of SEO and keyword research A degree is required, preferably in communications, marketing, business or journalism. Advisory, Technology and Recruitment knowledge a plus Strong knowledge of various marketing and analytics tools, such as Google Analytics, CRM systems (e.g. Salesforce), and content management systems Strong written and verbal communication skills Skilled in writing and editing content with attention to detail and timelines Strong prioritisation, organisation, and project management skills Ability to multitask in a fast-paced environment and prioritise deadlines accordingly Personal attributes:
The successful candidate must have strong communication and interpersonal skills. Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly. A teamwork attitude; willing to take on extra tasks and see them through. Acute attention to detail and problem-solving skills are necessary attributes for the role.
