Marketing Executive – American Queen Voyages

Be a part of sharing special places and shaping lasting memories!

ABOUT US:

Proudly part of the Hornblower Group, Journey Beyond is a national business focused on bringing travels most unique and iconic experiences to life. Our aim is to take guests beyond, to ignite their imagination and to transform the amazing into the breath-taking.

Our suite of iconic tourism brands stretches across Australia’s beautiful coastline and deep into the heart of our continent’s rich landscape. We own and operate Journey Beyond Rail Expeditions (The Ghan, Indian Pacific, Great Southern and The Overland), Rottnest Express, Cruise Whitsundays, Darwin Harbour Cruises, Sal Salis Ningaloo Reef, Outback Spirit, Melbourne Skydeck, Eureka 89, Journey Beyond Cruise Sydney and Horizontal Falls Seaplane Adventures.

The authentic paddlewheel riverboats, boutique exploration vessels and expedition ships of American Queen Voyages navigate North America’s legendary rivers, Great Lakes, and iconic shores from the Atlantic and Pacific coasts to the Yucatán Peninsula and the great land of Alaska.

Working as part of our Journey Beyond Group, you play an integral role in supporting our business to share special places and shape lasting memories

ABOUT THE ROLE:

The Marketing Executive will support and oversee the planning, development, execution and ongoing management of marketing campaigns for American Queen Voyages (AQV) in the Australian market.

This role will also manage all localised AQV creative applications for the brand, including AU website, social media content, brochure content and any specific pre-departure / post-travel communications.

You will work closely with both Journey Beyond Marketing & Communications team and the Miami based AQV team on brand positioning and management, new customer acquisition, repeat loyalty initiatives and commercial results contributing to overall business performance.

Based in our Adelaide Corporate Office and part of the Group Marketing & Communications team, you will also have a strong working relationship with the American Queen Voyages team based in Miami.

This is a permanent part-time position (0.6).

Working across international time zones outside of normal hours is essential.

Your duties will involve, but not limited to:

Assisting in the development and management of annual marketing plans and budgets

Work closely with the Group Marketing Manager and wider Marcomms team to identify, develop, implement, execute marketing campaigns across all media channels and platforms (print, TVC, native advertising, digital, search, social, radio and OOH)

Contribute analysis and insights to monthly marketing reports, marketing plans and post-campaign reports

Competitor monitoring to ensure AQV brand remains competitive to leading operators in this space, adjust plans and messaging where required

Ensure website content is kept up to date and aligned with campaign communication and initiatives, in conjunction with the Digital Performance Manager

Assisting the CRM & Loyalty Managers on the customer journey, develop and execute annual email strategy

ABOUT YOU:

Education / Experience

Bachelor’s degree in Marketing or Communications

Experience in developing and implementing tactical marketing and communication plans

Skills / Knowledge / Attributes

Strategic marketing planner across all marketing platforms

Experience developing and executing performance marketing strategies including SEO in a services eCommerce or retail environment

Proven success in managing multiple campaigns with a strong foundational knowledge in digital marketing through SEM, SEO and Social

Analytical and investigative problem solver with the ability to translate data and trends into strategies and compelling messaging

Data driven approach to above the line and digital marketing campaigns

Salesforce Marketing Cloud experience highly desirable

Basic experience with WordPress and Google Analytics would be desirable

Adaptable and flexible with high attention to detail

Work well in a fast paced, multi-business environment with tight deadlines

Strong communication skills and excellent team player

Innovative and creative thinker

Highly organised with strong time management ability

Outstanding interpersonal skills – ability to build and establish relationships with both internal stakeholders and external partnerships and new opportunities

Highly proficient in all Microsoft Suite programs

HOW TO APPLY:

If you have a passion and good understanding of the travel industry with previous marketing experience in travel, hospitality or a luxury brand we want to hear from you.

Apply now!