Crm Marketing Executive

Job Description

Our digital marketing team is currently looking for a commercially focused and creative CRM Marketing Executive to put their stamp on our eDM marketing strategy.

You will take pride in designing beautiful, engaging and effective email marketing campaigns to promote some of the most stunning destinations across Australia and New Zealand. You will oversee and execute email campaigns, including creating and maintaining communications calendars, customer segmentation, automation campaigns, reporting, and other CRM initiatives as necessary.

Working from our modern well situated Brisbane Corporate office you will have the opportunity to add value to an already high performing marketing team whilst utilising your exceptional creative flair and attention to detail.

Your key responsibilities:

• Plan, execute and measure email marketing campaigns in conjunction with the brand, loyalty and B2B marketing teams.
• Develop creative assets for email marketing campaigns in line with creative plans and content calendar, including ensuring all links are tracked in line with guidelines for analytics
• Optimise campaign performance through A/B testing
• Implement customer lifecycle strategies including use of customer segmentation to develop, maintain and optimise the overall customer journey and performance
• Manage email campaigns, test new cross-channel strategies, and build automated lifecycle communications
• Reporting – Constantly reviewing campaign and journey performance, providing insights and recommending improvements
• Define, implement and automate omnichannel communications and touch points to improve lead nurture, service provided, retention, engagement and the overall customer experience

Qualifications

To be successful in this role you will require the following skills, experience and qualifications:

• Tertiary qualifications highly regarded
• A minimum of two years experience in a similar role
• Experience using CRM Marketing Automation tools
• Graphic Design Skills (Adobe Creative Suite) will be highly regarded
• Experience using Google Tag Manager and Google Analytics
• Basic knowledge of HTML an advantage
• Copy writing skills a bonus

Additional Information

Join our positive and vibrant team and be rewarded with these team benefits: 

• Accommodation available at special staff rates across all Minor Hotel brands in AUS and NZ 
• Discount when you visit any of our restaurants, cafes, bars and wellness retreats 
• Discounts on 530 Minor hotels and F&B outlets across the globe 
• Hundreds of discount savings and earn cashback at your favourite retailers. 
• 50% off The Coffee Club VIP membership 
• Furniture, Australia Zoo, Medibank insurance discounts 
• Secondments and promotion opportunities across Minor Hotel globally 
• Career progression & education assistance 
• Additional paid leave including Birthday, Vaccine and Study leave 
• Wellbeing programs (Uprise) 
• Reward & Recognition programs 

Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.