Marketing Specialist

About the Role

ABC Audiences is seeking a Marketing Specialist to develop and manage marketing campaigns to promote ABC products, talent and content to target new and existing audience segments with a focus on ABC Radio Melbourne.

You will also:

Provide regular feedback and strategic advice on brand and content marketing opportunities to internal stakeholders

Devise, present and report on the annual local marketing plan for ABC Radio Melbourne

In collaboration with the ABC Radio Melbourne management and content teams, create content campaigns and optimise for social and digital platforms

Use Audience Insights and data analytics tools to identify opportunities for growth

Develop and foster strategic, collaborative relationships with key internal and external partners

Develop, brief and execute best practice cross platform campaigns end to end

Build and maintain strategic partnerships, and coordinate key local events and activations

Build engaging weekly newsletters to be distributed to audience database

Assist in the development of staff and contribute to marketing projects

About You

We are looking for a dynamic Marketing Specialist with experience across planning, implementation and optimisation of effective strategic marketing and audience engagement campaigns.

In this key role, you will be able to demonstrate:

Experience in generating, implementing and tracking end-to-end marketing campaigns, leveraging data and insights to inform this work

A natural ability to supervise, train and develop less experienced employees

Excellent project management and organisational skills managing complex project deliverables, timelines, and resources effectively

Advanced stakeholder management, negotiation and presentation skills