Advertising Officer (heo 6)

About the Role

 

We are seeking an Advertising Officer to enhance the brand profile of UniSA Online and maximise enrolments in our 100% online degree programs. In this role, you’ll plan, develop and implement advertising strategies contributing to our always-on, national advertising campaign, and monitor and analyse performance to optimise the efficiency of our recruitment funnel.

About UniSA Communications and Marketing 

The Communications and Marketing Unit’s (CMK) role is to raise the profile of UniSA and enhance understanding and recognition of its strengths and diversities, internally and externally, among key target groups including staff, students, graduates, prospective students, government, media, business, professions, other educational bodies and the wider community. The Unit plays a critical role in contributing to the growth of the institution’s brand and profile, as well as delivery of the University strategic action plan. 

The Advertising team plays an important role in the integration, planning, delivery and reporting of UniSA advertising activities. The team provides high level consultancy and advisory services to the University community on the development of advertising plans, and strategies and guides their interaction with external communications suppliers. 

Core Responsibilities

Plan, develop and deliver integrated advertising campaigns for UniSA Online based on analysis of relevant data 

Prepare new programs for launch, liaising with internal and external stakeholders to gather information and produce promotional materials 

Develop and maintain up-to-date performance reports and dashboards to monitor and improve campaign performance, using your analytical skills to inform decision making, recommend enhancements and provide strategic guidance to key stakeholders 

Provide advice on performance improvements in all work tracking meetings and key stakeholder forums to ensure activities are delivered on time and within budget 

Liaise with the Advertising and UniSA Online marketing teams, and other CMK team members, to ensure the effective integration of advertising plans and activities across broader marketing plans 

Essential Skills and Experience

Demonstrated experience in developing and implementing integrated advertising campaigns for a wide range of audiences 

High level interpersonal, oral and written communication skills, with the ability to successfully interact with senior stakeholders internally and externally 

Experience in producing marketing materials with reference to digital advertising and integrated marketing campaigns 

Demonstrated experience in analysing and interpreting data and statistics and preparing marketing analysis and reports 

Proven experience in delivering marketing projects that cross individual work areas and involve the participation and management of advertising and media suppliers 

Benefits 

Getting a great job working with the best is just the start. UniSA rewards its staff with a wide variety of benefits such as:

Access to great personal development opportunities

Generous superannuation contributions of 17%

Flexible working conditions including up to 2 days from home per week 

Employee assistance and development programs

A variety of leave arrangements 

Culture 

As a University of Enterprise, we offer a dynamic and agile workplace culture, one that embraces challenges and thrives on breaking new ground. Our staff are creative and innovative thinkers, communicating with clarity, conviction and enthusiasm. We embrace diversity and inclusion in a vibrant, engaging environment. Our people are authentic, resilient, and influential, and we deliver results.