Marketing Specialist

RSPCA Queensland is a non-government, community-based charity dedicated to improving the lives of domestic, farmed and native animals in Queensland. Our mission statement is simple but powerful: Together We Change Lives.

About the role

Reporting to the Marketing Manager, the Marketing Specialist is primarily responsible for the Social Media accounts, Website and CMS Management.

• Develop, implement, and execute the calendar of organic Social Media content for the RSPCA Qld page and social enterprise pages in line with brand social media strategic pillars

• Provide guidance and training in social organic as required for enterprise and shelter location pages managed by the local team
• Develop creative and/or coordinate creative resources for social media calendar execution
• Manage and maintain Looker Studio and Power BI reporting, including monthly optimisations based on performance insights
• Provide guidance, oversee, and execute as required, organic social media moderation
• Working with the Marketing Manager to develop the Social Media Strategy
• Liaise with internal teams to organise and publish timely website content in a CMS environment
• Creation of campaign specific landing pages utilising best practice techniques for optimal results
• Coordination and upload of RSPCA Qld’s digital comm assets
• Provide best practice UX/UI recommendations
• SEO support working with the communications team
• Support the IT team with troubleshooting web related issues 
• Google Business Listings information and visual presentation for all brands
• Regional Area Marketing engagements across Queensland (working with the Marketing Manager)
• Marketing team administration support as needed.

Who are we looking for?

• Tertiary qualifications in a relevant field or equivalent industry experience
• 2 years’ experience in developing content for and managing social media channel
• 3 years’ experience with CMS systems (highly regarded: Sitecore, Salesforce Experience, WordPress, Funraisin)
• UX and UI knowledge highly regarded
• Excellent communications and problem-solving skills 
• Eager to upgrade skills on an ongoing basis
• Autonomous management of workload, priorities, and deadlines
• Ability to work with the Marketing team and cross-departments to understand the organisational strategy and needs, and interpret into marketing requests for execution
• Genuine interest in animal welfare and the objectives of RSPCA.

Benefits and culture

• We are agile and provide our employees flexibility.
• Health & Lifestyle benefits – Free Access to Lifeworks EAP, 6 weeks paid or 12 weeks half-paid Parental leave, Companion Animal leave, Study leave, Volunteer leave and other leave options.
• Free on-site parking, free animal adoption options, branded uniforms, discounts to the onsite World for Pets store and on-site café, free pet vaccines, 40% off Royal Canin pet food, coffee machine and much more!
• Countless opportunities to interact with the animals in our care.
• Be a part of a purpose driven organisation where the work you do really does have an impact on the welfare of animals.

This is a permanent full-time position, working 38 hours per week, based at the Wacol Animal Care Campus. Remuneration is commensurate with qualifications, experience and skills.

How to apply:
Are you great team player with a passion for database integrity, a strong self-starter with the ability to think outside the box and energised by an incredible purpose and passion to achieve the best outcomes for animals everywhere. If so, we would like to hear from you.

Please click here or visit www.seek.com.au and search using the keywords ‘Marketing Specialist’, location ‘Wacol’ and follow the application instructions. Please include a copy of your resume and cover letter to be considered for this position.