Job Description:
Your Mission
As Marketing Manager ANZ you are a creative thinker who can lead staff, develop, and execute new marketing strategies and executions. You are business-oriented manager who value measuring and optimizing the effectiveness and return to your marketing program. You will create and implement marketing and business strategy to group our user bases and maintain the long-term brand health of franchises.
You must be able to assess market conditions across ANZ and put together comprehensive plans with a broad view that encompasses brand partnerships, media, social media marketing and collaboration with Communications on PR and ambassador activity.
Responsibilities
Lead staff to develop best in class brand strategies and executions. Work with APAC Insights and Analytics to unearth insights that form the basis for industry leading brand strategy and executions. Responsible for the management of an allocated variable sales and marketing budget with an emphasis of building, managing, maintaining and explaining the program. Collaborate with both Communications and Commercial functions to create scalable integrated marketing opportunities for managed brands. Present marketing strategies and plans to key stakeholders within APAC and Activision Blizzard headquarters Develop sound KPIs for planned executions and work with relevant internal functions (FP&A, Insights & Analytics and Commercial) to assess effectiveness of campaigns for future continuous improvement. Manage agency partners to design and manage best in class campaigns tied to thoroughly developed briefs tied to defined brand strategies. Become the voice of the player internally sharing player sentiment towards managed brands, surfacing barriers to acquire and retain players and creating solutions to address opportunities. Ability to lead cross functional teams to achieve overarching brand objectives. Led community engagement staff to meaningfully form relationships with the players we know and attract players we are yet to meet. Player Profile
Has 5+ years of direct work experience in publishing, marketing, product management or strategic planning with a minimum of 2 years’ working in the video game, media, tech or Internet industry. Good interpersonal and communication skills, team player. Strong track record of delivering results. Demonstrated flexible thinking. Strong analytical skills. In depth knowledge of the ANZ video games industry and broad understanding of channels within (social, paid media) Strong format understanding (‘console’, ‘premium and free to play PC’ and ‘mobile’) with strong emphasis on cross platform capability. Ability to work collaboratively and cross-functionally with internal and external teams. Proficient (and working) knowledge of Microsoft Word, Excel and PowerPoint. Able to travel internationally and work long hours if needed.
