Marketing Manager, Creative Operations – Unikrn

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 25,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

In 2021, Entain acquired unikrn to launch the company’s esports practice. Unikrn is one of the world’s preeminent esports betting platforms. Unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. Unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.   Objective of the role: In this newly created role as Marketing Manager, Creative Operations, you will ensure the creative team is functioning efficiently and effectively in order to meet project deadlines, quality standards, and overall business objectives.  

Role Responsibilities:

Overseeing:

• Oversee the day-to-day operations of the creative team, including project management, resource allocation, and workflow management.
• Continuously monitor and analyze project performance, ensuring that timelines and budgets are met.
• Coordinate a team of project managers, designers, writers, and other creatives.
• Provide mentorship and guidance to team members to help them develop their skills and reach their full potential.

Innovation & Implementation:

• Develop and implement processes and systems to improve the efficiency and effectiveness of the creative team.
• Collaborate with the head of marketing, creative services and the associate creative manager to develop and execute effective campaigns.
• Identify and resolve issues that arise throughout the project lifecycle.
• Stay current on industry trends and best practices to ensure that our work is innovative and effective.

Collaboration:

• Work closely with other departments, such as product marketing and digital communications, to ensure that the creative work supports their goals and objectives
• Collaborate with the senior management team to identify and capitalize on new business opportunities
• Develop and maintain relationships with key stakeholders within the esports and iGaming communities
• Attend industry events and conferences to stay current on industry trends and best practices

Maintain Efficiency:

• Ensure that all campaigns are compliant with regulations and laws in the esports iGaming industry.
• Ensure that all creative work meets the highest standards of quality and is on-brand.
• Act as the primary point of contact for external vendors, partners, and clients.

Key Skills Required:

• Minimum of 5 years of experience in a creative operations or similar role

• A bachelor’s degree in marketing, advertising, or a related field

• Strong understanding of budgeting and financial management

• Strong portfolio of work that demonstrates a deep understanding of conceptualisation, branding, advertising, and design

• Experience coordinating a team of creatives

• Strong understanding of project management methodologies and experience with project management software

• Strong communication and leadership skills, with the ability to motivate and inspire a team

• Excellent problem-solving skills, with the ability to identify and resolve issues quickly and effectively

• Willingness to work in a fast-paced, deadline-driven environment

Advantageous Requirements:

• Understanding of the legal and regulatory requirements for the industry

• Experience in the esports iGaming industry 

• Travel recommended (~10%) to support the business and local / regional activations.

Why Unikrn?

We are a fast-growing company that is redefining the world of esports and gaming. We are committed to creating exceptional experiences for our customers, and we believe that design is a critical component of that mission. As the Marketing Manager, Creative Services, you will have the opportunity to make a significant impact on our business and to work with a talented creative and various internal and external stakeholders. We offer competitive compensation, flexible work arrangements, and a fun, fast-paced work environment. If you are a highly organised and have a passion for design, we encourage you to apply for this role.

If you have any questions concerning the role please contact –  [email protected]

General

• Maintain a positive problem-solving approach to business using appropriate conduct and a responsible and professional manner consistent with the standards expected by Unikrn and its clients at all times. This also includes maintaining a professional and business-like standard of dress and personal presentation.

• Unikrn is an Equal Employment Opportunity Employer and is committed to ensuring a workplace free of discrimination and harassment. This commitment is based on the need to ensure our company complies with Equal Opportunity laws. Ensuring that discrimination and harassment do not occur in the workplace is the responsibility of all employees.

• The responsibility of Workplace, Health, and Safety in the workplace lies with all employees. This includes conducting yourself in a safe manner and not putting yourself and others at risk, as well as complying with the company’s requirements. All employees also have a duty to ensure that additional company policies are observed and practiced.

• Follow/adhere to all lawful and reasonable instructions and requests as directed by your Manager or delegate. 

Unikrn Values

We believe that by behaving in line with our company values we will best serve our internal and external customers and each other. Our values are:

• Maximum Effort

• We’re a Champion Team….not a Team of Champions

• Laser Focus

• Do What’s Right

• Enjoy work and have fun

As part of our culture, we believe that ‘how’ you achieve results is just as important as ‘what’ is achieved. The process is just as important as the outcome.