Diamond Marketing Lead

Job Description CL6 – DIAMOND MARKETING LEAD, SENIOR MANAGER – JOB DESCRIPTION Diamond Marketing Lead Organization: Corporate Function/Marketing and Communications Corporate Functions – Marketing & Communications As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns. YOUR ROLE: Diamond Client Marketing Lead Own and drive marketing and communications strategy and campaign development to help accelerate growth and to increase penetration for Accenture’s business at one of Accenture’s Diamond Client accounts. As part of the Strategic Accounts and Global Sales marketing team, this high-profile role is ideal for a strategic senior marketer with pursuit based marketing experience and integrated, multi-channel marketing skills. The Diamond Client Marketing Lead will be a member of the Client Account Leadership team and serve as the senior marketing & communications advisor and partner to the account. The individual will design, develop and lead execution of a hyper-personalized Account Based Marketing strategy. In addition, this role will be accountable for KPIs and bespoke marketing efforts specific to the account. Ultimately, the Diamond Client Marketing Lead will steward the client’s experience with Accenture. Key Responsibilities: Lead pursuit-based marketing within the account Serve on the Client leadership team and partner with the Client Account Lead (CAL) on all marketing outreach programs Develop a bespoke marketing and communications strategy and plan to support the growth of the account Serve as the lead contact for and interface with all parts of Accenture as the front door for the client and have a deep understanding of the key buyers, their perception, and experience of the Accenture brand Be accountable to deliver relevant marketing program elements (e.g., Brand positioning; Content development, Creative design, Social media marketing, events; Sales/BD focused marketing activations and the use of research and insights) across the global account YOUR EXPERIENCE: Basic Qualifications Bachelor’s degree, or other 4-year university degree Minimum of 10 years of marketing experience Minimum of 5 years of experience in a client centric marketing role Preferred Qualifications Brand marketing Account based marketing Defense industry experience desirable Event strategy and development Campaign planning Pursuit-based marketing Key message development Professional Skills Ability to work in a teaming environment with the business serving as the marketing expert and advisor Planning and strategic skills Executive presence is a must Excellent written and oral communication skills- the ability to present and communicate ideas clearly and persuasively at all levels to influence both internal and external audiences Demonstrated passion and aptitude for digital marketing Demonstrated conflict management skills Demonstrated leadership in professional setting Demonstrated teamwork and collaboration in a professional setting OUR COMMITMENT TO YOU Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement. You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects. Opportunities to learn daily through training, assignments, and collaborating with experts across the company. Access to leading-edge technology. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities. READ MORE OF THE JOB DESCRIPTION Qualifications